Volkswagen’s ID Every1 and the Rivian Deal – A Failure of Innovation and Leadership
Morning coffee, RSS news feed… the screen lights up bright yellow. A video from the VW media centre in Hanover… zoom in… and oh, ugly!…
Driven to oblivion
In an ongoing series of in-depth interviews, here is one Jason O’Toole conducted with DeLorean executive Brian Beharrell about the $24 million cocaine bust that…
Jaguar’s suicide note (or how to kill a luxury brand in one move)
I have spent the past 15 years in the automotive industry—not long enough to kill myself over it, but long enough to get bold. Whether…
How China won the automotive race in Europe
Having worked at a major car maker for most of the noughties, I saw many changes permeating the industry. From renewable eco fuel engines to…