Strategic flexibility ≠ spinelessness
In 2007, my company’s strategy was simple – sell at high prices. The world was bursting with money, and we were rushing to make the…
Svyatoslav Biryulin
Svyatoslav Biryulin is a strategy consultant with 26+ years of leadership experience, including as CEO of major companies. He specializes in strategic transformation and business efficiency, guiding organizations across Europe, Central Asia, and the Middle East toward sustainable growth and market leadership. With expertise in corporate governance and long-term resilience, he helps businesses cut through complexity and stay ahead of change. His pragmatic, results-driven approach turns vision into action.
The Best Plan? No plan
In 1930s France there was no shortage of far-sighted politicians. They knew that Nazi Germany was a dangerous neighbour and foresaw the possibility of invasion….
An Ideal Spherical Cow: Why Strategy Fails Outside the Vacuum
Back in the ’90s, when I was studying math at university, professors loved to joke about “an ideal spherical cow in a vacuum.” They used…
Pantyhose, Taxi Cabs and Billions.
In 1993, a young woman was selling fax machines door-to-door in Floria. So far nothing strange about that. But here’s the kicker: she had to…
Where Strategy Isn’t Born, Collaboration Dies
Team coaching, motivational talks, and brainstorming sessions can only do so much. They work only for groups who have already found their footing. But if…
The No-Strategy Approach: How to Win the Infinite Business Game
There’s an old joke. A man was walking through the desert and found an old brass lamp. He rubbed the lamp, and a genie popped…