THNK MACHINE: A New Space for Free Thinkers. Read this before you start browsing
Welcome to the THNK MACHINE, the place for people who like to question the status quo. We went live on March 1st, 2025, and are…
The Captive Mind: How Our Universities Betrayed Their Promise
School was a battlefield for me. As a child grappling with dyslexia and OCD in the 1970s, I faced an education system utterly blind to…
The AI-Driven Evolution of Management – Navigating the shift to Insights-Driven Organizations
The business landscape is undergoing profound change (besides the big buzzword craze about AI), driven by the relentless advance of data technologies, artificial intelligence (AI)…
Strategic flexibility ≠ spinelessness
In 2007, my company’s strategy was simple – sell at high prices. The world was bursting with money, and we were rushing to make the…
Letting Go of the Wheel – How AI is Steering the Future of Work
Business transformation in the next five years In a quiet predawn hour, a lone articulated lorry barrels down a motorway in Yorkshire without a driver…
Trends in Corporate Marketing today….
Over the years, across the seas and through many many industries, I’ve found myself in a unique position to shed light on digital marketing trends…
Navigating job losses in Germany’s auto industry transformation
The German automotive industry, a cornerstone of the nation’s economy, is racing toward a future dominated by electromobility, digitization, and sustainability. Yet, this transformation comes…
Accelerating impact through AI
The rise of AI solutions will continue, and there is increasing concern about the water and energy needed to power data centers. This concern about…
Europe’s Big Transport Fail – Why Policymakers Are Stalling the Future
Europe’s roads are alive with the rumble of over six million heavy-duty trucks, hauling a staggering 80% of everything we consume—food, clothes, gadgets, you name…
Fake Marketing Leads to Real Failure – Stop measuring the unmeasurable
I’m writing this in a big hotel in one of Europe’s capitals. I came here to deliver a keynote. It is part of an international…
The Lev and the Lion
I gave a talk once, recounting how I first fell in love with a Bulgarian woman—and then, over time, I fell in love with Bulgaria…
Time to reskill, or sell up and move to southern Italy
As we approach yet another downward trending economic period, the potential for war (both of the hot and trade kinds) and our propensity to innovate…
Actual Intelligence
The psychology every marketer needs to know in the age of AI Generative AI has redefined what’s possible in digital marketing. We’re writing faster, optimizing…